Real Estate News

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

What’s the “Emotional” Return on Investment of a New Home?

Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...

Should You Worry about Competing Listings?

Imagine you’ve been waiting for the right moment to sell your home and you’re finally ready to list it. But, just as you’re about to put up the sign, you notice that a few other FOR SALE signs have unexpectedly popped up in the community. Oh no! Now there are competing ...

Creating the “Wow” Effect in Buyers

It’s incredible how quickly people form first impressions. According to some studies, people can develop lasting opinions within seconds of seeing someone, something, or someplace new. That’s why, when preparing your property for sale, it’s important to do everything you can to make sure it looks attractive to buyers. Nowhere does this ...

Steel City Shine: Quick Cleaning Tips to Boost Your Pittsburgh Curb Appeal

In real estate, first impressions matter — especially when it comes to selling your home. Whether your property sits on a quiet street in Squirrel Hill or boasts skyline views from Mount Washington, curb appeal can make or break a buyer’s interest before they even step inside. Why Curb Appeal Counts ...

Rob Dutcher Team

REAL ESTATE NEWS